Full Service Startup Consultancy
Sustainable Fleet Forum
Sustainable Fleet Forum is a national initiative driving innovation in commercial fleet electrification, with a focus on collaboration, education, and impact. As a full-service partner, UpState helped launch their brand from the ground up—delivering strategy, design, and media that power their mission and connect industry leaders across North America.
Our Approach & Solution
UpState partnered with Sustainable Fleet Forum from inception to execution, shaping a unified brand presence that could carry both credibility and momentum. We crafted a modern identity and digital footprint—including logo refinement, a WordPress website, and a print-ready magazine layout—to establish their voice in the sustainability space. We also developed sponsorship packages, a visual pitch deck, and an explainer podcast concept to support outreach and education. Every element was designed to position the Forum as a trusted leader and catalyst in the evolving fleet electrification conversation. The project remains ongoing.
Branding & Identity Development
We crafted a cohesive visual identity for Sustainable Fleet Forum that reflects its authority in the clean transportation space while remaining accessible to fleet operators, utilities, and OEMs alike. From logo refinement and typography to color systems and editorial layouts, every element was designed to convey professionalism, clarity, and momentum. The branding system not only unified their magazine, website, and social channels—it also gave the Forum a consistent, scalable presence to engage stakeholders and sponsors across the industry.
Website Design & Launch Strategy
We built a fully responsive website designed to position Sustainable Fleet Forum as a credible, forward-thinking platform from day one. The site served as a launchpad for the initiative—featuring strategic messaging, sponsor visibility, and sneak peeks of the first magazine issue to build early momentum. Optimized for performance and scalability, the site also laid the groundwork for long-term SEO growth, helping the Forum expand its reach and authority in the utility fleet space.
Presentation Deck Drives Sponsorship
To support high-impact conversations with OEMs, utilities, and solution providers targeting the commercial fleet space, we developed a sleek, visual-first pitch deck tailored for in-person and virtual presentations. Designed to communicate the Forum’s mission, value proposition, and industry reach, the deck showcased sponsorship tiers, audience alignment, and media opportunities in a concise, compelling format. It became a central tool for building credibility and accelerating sponsor engagement during meetings with key decision-makers.
Magazine Design & layout
We designed and produced the Sustainable Fleet Forum’s flagship magazine to serve as both an industry resource and a platform for thought leadership. Every layout was crafted for clarity, readability, and visual impact—balancing rich editorial content with sponsor visibility and strong branding. The magazine’s clean structure, engaging visuals, and modern design language positioned the Forum as a credible voice in the commercial fleet sustainability conversation, while also providing a compelling tool for ongoing outreach and sponsor engagement.
Social Media Management
To elevate Sustainable Fleet Forum’s voice among industry leaders, we developed and managed a targeted LinkedIn strategy aimed at engaging fleet executives & utilities. Our approach prioritized high-impact content—introducing the steering committee, previewing magazine features, and highlighting sponsor alignment—to build credibility and spark conversation within the commercial fleet space. Through consistent branding, post design, and strategic tagging, we positioned the Forum as a respected thought leader and a catalyst for cross-sector collaboration.
Podcast-Style Explainer & Visualizer
To help Sustainable Fleet Forum introduce their mission in a compelling and accessible way, we developed a short-form, podcast-style explainer paired with a dynamic visualizer video. Designed for use across social media and YouTube, the piece simplified the Forum’s concept into a five-minute narrative that resonates with fleet managers, utility executives, and sustainability leaders. The blend of professional audio, branded motion graphics, and clear messaging created an engaging entry point for new audiences while reinforcing the Forum’s leadership in the clean transportation movement.
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