House of Holland Tattoo Emporium: A Vision for Excellence in the Tattoo Industry
In a competitive industry, House of Holland Tattoo Emporium has carved out a name synonymous with quality, community, and an unparalleled client experience. Founded by Armand Groesbeek, the studio achieved profitability in its first year and continues to build on a foundation of sustained success, driven by a talented team and ambitious plans for expansion.
A Foundation of Success: From South Africa to the U.S.
The story of House of Holland begins with the unique journey of its founder, Armand Groesbeek. After discovering his passion for tattooing at age 29, the South Africa native took on the challenge of establishing a premier tattoo studio in the United States. Successfully navigating the complex regulatory landscape, Armand launched House of Holland Tattoo Emporium, a venture that was a business success from day one, never operating in the red.
This immediate success wasn’t accidental. It was built on a core principle: assembling a great team of talented tattoo artists dedicated to their craft and the studio’s vision.
The Client-First Philosophy: More Than Just a Tattoo
At House of Holland, the belief is simple: a phenomenal client experience is just as important as the quality of the tattoo itself. This philosophy is the cornerstone of their high rate of repeat business and glowing recommendations.
The studio goes above and beyond to transform a tattoo session into a memorable and enjoyable outing. Clients undergoing full-day sessions are treated to lunch and drinks, ensuring their comfort and making the entire process feel like a personalized, luxury experience. This focus on hospitality and a welcoming atmosphere sets them apart from the typical tattoo shop.
Marketing in the Modern Age: Balancing Artistry and Social Media
How does a top-tier studio attract its clientele? For House of Holland, the most powerful marketing tool is word-of-mouth. Armand Groesbeek trusts that exceptional work and positive client testimonials are the most authentic ways to build a reputation.
While the studio leverages social media platforms like Instagram and TikTok to showcase its portfolio and attract new clients, it faces a common industry challenge: balancing the demands of online engagement with the meticulous work of tattooing. The artists at the Emporium prioritize their role as elite tattoo artists over becoming social media influencers. This commitment ensures that the quality of the art remains the primary focus, even as they navigate the digital landscape.
A Bold Future: Expansion and Elevating Industry Standards
Armand Groesbeek has a clear and ambitious vision for the next three to five years: expansion. The primary goal is to open a second House of Holland location, creating a complete ecosystem that enhances the client journey.
Beyond business growth, Armand is on a mission to improve standards across the entire tattoo industry. He expresses a strong desire to eliminate “bad tattoo artists,” whose unprofessionalism can tarnish the industry’s reputation and leave clients paying for expensive and painful cover-up work. By setting an example of excellence, House of Holland Tattoo Emporium aims to raise the bar for what clients should expect from a professional tattoo studio.
