Imago Dei Bookkeeping: Purpose-Driven Finance, Built with Grit and Grace
Some people find their way into entrepreneurship through spreadsheets and strategy.
Cameron Davis found theirs through something deeper: conviction.
They weren’t chasing numbers. They were chasing meaning. A better life. A sense of calling. And in doing so, they created something much more than a bookkeeping business—they built a community of trust, education, and empowerment under the banner of Imago Dei Bookkeeping.
A Move, a Mission, and a New Beginning
Before Imago Dei, there was a different life—one rooted in Asheville, NC, a beautiful but expensive city where Cameron struggled to build a sustainable future. After trying their hand at launching an insurance agency and facing the sting of that failure, they made a decision that would change everything: leave Asheville, reset, and rebuild.
What followed was a full-time job, quiet reflection, and then a spark: bookkeeping.
Within two months of starting, Cameron had replaced their full-time income.
“I just knew,” they shared. “This was what I was meant to do.”
That knowing became Imago Dei Bookkeeping—named after the Latin phrase meaning “image of God,” a nod to Cameron’s belief that every person carries a unique purpose and should be freed to walk in it.
Their role? Remove the burden of finances so business owners can do the work they were born to do.
Unconventional. Relatable. Real.
Don’t expect suits and ties when you walk into Cameron’s world. Expect tattoos. Honesty. Transparency.
Imago Dei isn’t your father’s accounting firm—and that’s entirely by design.
Cameron built this business to bridge the gap between hiring an in-house assistant and paying for a big corporate CPA firm. Most small business owners don’t need high-end tax strategy—they need someone to walk alongside them and help them actually understand their numbers.
Where’s the money going? Why is cash tight when revenue is high? What needs to change?
Cameron answers these questions every day. Not with jargon. Not with judgment. But with clarity.
From Cold Calls to Community
Imago Dei didn’t grow from ads or viral posts. It grew from old-school hustle.
Cameron started with cold calls—dozens of them—and to their surprise, they found something rare in the world of accounting: people actually appreciated the outreach.
That grassroots approach now supports a lean team of five and a growing roster of 60+ active monthly clients—all served with personal attention and a mission-first mindset.
Scaling with Intention
Cameron’s vision is as clear as their values. By the end of next year, they want their team to handle 90% of the client workload, freeing Cameron to focus on leadership, growth, and rest.
They’ve already laid the foundation—bringing on a veteran public accountant and mentoring a promising new hire. The only current bottleneck is budget, but that’s changing soon, thanks to the upcoming payoff of a client acquisition deal that Cameron financed personally.
They’re not in a rush. They’re building something that lasts.
Faith, Function, and the Future
Imago Dei Bookkeeping isn’t just about taxes and ledgers. It’s about liberating entrepreneurs to step fully into their giftings. It’s about bringing peace where there’s been stress. And yes—it’s about being wildly practical.
That’s why Cameron is now exploring how to grow their online presence, from improving their website SEO to expanding on social media. With roughly 70% of their leads still coming from cold outreach and referrals, the untapped potential online is massive.
Even small tweaks—like optimizing Google Business listings or adding a proper meta description to their site—could turn their website into a consistent lead magnet. And that’s exactly what’s next.
\Imago Dei Bookkeeping is more than a business.
It’s a reflection of its founder’s journey—from setback to service, from grit to grace.
With faith as the foundation and strategy as the structure, Cameron Davis is quietly building one of the most authentic, people-first financial services brands in the Upstate.
One client at a time. One number at a time.
All in the image of purpose.