The Upstate-Grown Business Directory
About the Spotlight
We’re building a story-driven directory of the Upstate’s most inspiring small businesses.
Not ads. Not noise. Just real people doing honest work—and being seen for it.
Why We Do This
Great businesses don’t always have great marketing. Most are too busy delivering. That’s why we created Small Business Spotlight—to offer real recognition.
Every feature we publish is a gift. A permanent writeup, a video interview, and a platform for those who show up and put in the work.
If You’ve Been Featured
- ✦You can embed your interview anywhere
- ✦You’ll receive social assets and badges to use freely
- ✦You’re part of the official UpState Spotlight network
- ✦You’ll be among the first to know when we launch new tools or partnerships
Duncan Morrow
Management & Outreach
With experience consulting for brands and creatives, Duncan specializes in developing marketing strategies that drive growth and success. An organizational force, he ensures projects run smoothly from start to finish. With a deep understanding of business strategy, he turns ideas into actionable plans that deliver measurable results.
Jerry Plumb
Strategy & Development
With 15 years of experience as a marketing strategist and creative director, he has helped startups and businesses thrive through tailored strategies that promote growth and business autonomy. His expertise spans design, web development, branding, and multimedia, offering a comprehensive approach that empowers businesses to operate independently and achieve long-term success.
Teddie Carr
Administration
With a background as a board certified behavior analyst in organizational behavior management, she brings a unique psychological approach to user experience and brand messaging. Her expertise in marketing consulting ensures streamlined operations and effective strategies that align with both business goals and customer engagement.