Some wedding planners talk about checklists.
Xavier Pearson talks about people.
Not just timelines and contracts, but nerves, families, unexpected hiccups, and deeply human moments that make a wedding day what it is. That’s the heartbeat behind Truly—a modern, inclusive, full-service wedding planning agency built on the belief that every couple deserves to feel seen, supported, and celebrated.
Founded by Xavier and supported by a hand-selected team of dedicated specialists, Truly is not your average planning agency. It’s a movement toward deeper care, better execution, and total personalization—with services spanning everything from design and logistics to staffing, DJing, hair and makeup, and even parking.
Their motto? “Whatever it takes. And always for the couple.”
From Big Family to Bigger Vision
Xavier is no stranger to organizing chaos.
As one of 13 siblings, the art of coordination came early—long before Truly ever existed. That foundation, paired with years of experience in healthcare administration and event planning for large medical teams, gave Xavier a rare skillset: a calm head under pressure, an obsessive eye for detail, and a deep compassion for people navigating emotional moments.
It was never the plan to start a business. Like many great ventures, Truly began when friends asked for help with a wedding. What started as a small favor turned into a 150-person celebration—and before Xavier even had a company name, word had spread.
One wedding turned into five. Five turned into ten. A business was born.
A Full-Service Agency With a Heart
Today, Truly offers a wide array of services—all under one brand, all powered by dedicated in-house talent:
- Planning & Coordination
- Wedding Design
- Hair & Makeup (led by Xavier’s partner, a licensed cosmetologist)
- DJ, Photo & Video
- Officiant Services
- Event Staffing
- Parking Management
What sets them apart isn’t just the range—it’s the way they deliver.
Every team member at Truly shares a commitment to being calm, present, and focused on the needs of the couple first—even when others are footing the bill. Whether that means navigating family tension, making budget-conscious design calls, or handling last-minute chaos (like the “runaway bride” who was just panicking about missing vows), Xavier and their team always find a way forward.
Planning With Purpose, Budget, and Boundaries
Xavier is clear about their philosophy: great weddings don’t need huge budgets—they need great planning. Truly has created stunning events for clients spending $1,000 and for clients spending $125,000, always working to under-promise and over-deliver.
This flexibility, paired with deep knowledge of wholesale pricing and vendor options, means clients get the most for their money—without surprises.
And because Truly often works with clients from underrepresented backgrounds or unique family structures, inclusivity is baked into every part of the brand. It’s not a tagline—it’s the why behind the name.
“We wanted a name that was clean, inviting, and reflected who we are. ‘Truly’ felt like the right kind of simple. It sounds like ‘newlywed’ without trying too hard.”
Looking Ahead: Brand Growth and System Building
With dozens of weddings behind them and a reputation for calm confidence, Xavier is now focused on standardizing the Truly experience.
That means shifting focus from Xavier as the brand to Truly as a scalable agency. Their son Xander is now helping lead logistics and brand strategy, while a fractional marketing officer supports backend growth. The team is exploring new CRM tools, building clearer sales funnels, and refining their website to attract the right clients organically.
And it’s working. Bookings continue to come in through referrals, wedding expos, and Facebook groups—but the vision now includes an automated lead pipeline, stronger digital SEO, and a more centralized online presence.
They’re also exploring collaborations with developers to streamline backend systems and build a truly polished booking flow that mirrors the professionalism of their team.
Truly isn’t just a wedding planning agency. It’s a deeply human company, built from grit, grace, and genuine love for celebration.
It’s a company that solves problems before they become problems.
That makes people feel seen.
That remembers what weddings are actually about.
Under Xavier Pearson’s leadership, Truly is becoming a standard-bearer for modern, heart-centered event planning in the Southeast and beyond.
And that’s something worth celebrating.
Let me know if you’d like a blog-optimized title variant, excerpts for Instagram, or formatting for use on Xavier’s own site or brand media kit. Ready when you are for the next one.